02/04/13

When we asked architects what they like to focus on day-to-day the inevitable answer is creativity. They want to be more creative and ensure they have more time to focus on creativity. When we ask them about what makes them more creative that is where they gave a really diverse set of answers.
Some cited creative inspiration in nature or art exhibitions or even the dreary buildings in their neighborhood that they’d like to improve. Others looked at the practical things that change their design experience. It is in these down-to-earth conversations that we heard that architects are seeing their design studios become more dynamic and really evolve as creative spaces.
While the nature of inspiration is random and unique to the individual, one creative constant is the design studio. Each architect is seeing their creative space being reshaped by new technologies and capabilities that are helping them to do more with less and bring their creative visions to life with greater speed at a lower cost. They’re also seeing new economic realities drive them to be more flexible and look at new models of working to do more with less.